Xavier del Monte is a small-town circus clown whose ambition takes him to the big city. An ad agency selects him as the Hot Dog Clown, the media character of a fast-food campaign that appeals to children and mothers. Success changes his life and he moves into an uptown apartment, buys a new car, enjoys shopping and falls in love. But the ad agency forbids him from exposing his true self to the public. At the top of his success, Xavier feels empty deep inside and does not know why. Now he will have to choose between affluence and happiness.
Xavier del Monte, payaso de circo del pueblo de Guayama, deja su familia circense para buscar fortuna en San Juan. Tras una audición publicitaria espectacular, la agencia lo escoge como el payaso corporrative de una campaña de comida rápida de hot dogs. Así se convierte en el “Hot Dog Clown” y entra al mundo del dinero y las comodidades, hasta entonces desconocido para él. Pero cuando alcanza la cima de su éxito publicitario, Xavier siente un gran vacîo existencial que no entiende. Lo único que lo llena es el nuevo amor de su vida con la publicista Perla Sofía.